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The Natuzzi Augmented Store @ NRF New York 2

The Natuzzi Augmented Store @ NRF New York

 

The Natuzzi Augmented Store will be among the technological tools shown in Microsoft stand during the NRF New York, from 12th to 14th January, the most important american retail fair.

 

The Augmented store is a new retail space where virtual and augmented reality, holographic displays, and innovative 3D configurators coexist with the physical store to offer personalized services and to improve the one-to-one relationship with the consumer.

 

This project is born together with Microsoft and Hevolus Innovation, with which has been designed an innovative customer journey able to increase purchase orders conversion rate, reducing purchasing time and exhibitions fixed costs.

 

By wearing mixed reality headsets, like Microsoft HoloLens, the visitor dives into the Natuzzi Augmented Store, an endless virtual showroom, where all the furnishing settings created by Natuzzi designers can be seen. Through the Augmented Store visitors can immerse themselves into the beauty of Natuzzi Italia moods and, with the help of the retailer, change to colors, finishes and materials can be made to the entire collection recreated in mixed reality, approaching the best design solutions for their homes.

 

New store concept featuring mixed reality technology will be extended to the entire Natuzzi retail network by 2020.

 

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