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Natuzzi wins the Retail Week Award 2020

 

THE AUGMENTED STORE, DEVELOPED WITH MICROSOFT AND HEVOLUS, WAS AWARDED FOR THE OUTSTANDING CUSTOMER EXPERIENCE

 

The Natuzzi Augmented Store wins the Retail Week Award, in the category Hermes Customer Experience – GAME CHANGER. The prize celebrates the Italian excellence and recognizes the retailer as pioneer delivering outstanding customer experience through a good mix of innovation and creativity. The project has been developed together with Hevolus Innovation, Microsoft’s global mixed reality partner, with which Natuzzi designed an innovative customer journey able to make the shopping experience truly engaging and exciting.

The Retail Week Award conquered by the Natuzzi Augmented Store celebrates the combination of innovation and tradition that has always been one of Natuzzi’s key elements in its approach to home furniture; it highlights the forward-thinking approach of a company that has always been the symbol of the Italian style around the world. Using Microsoft technology – in particular the holographic computer HoloLens – and Hevolus solutions, the Natuzzi Augmented store combines the great history of Italian talent with the latest digital developments.

During the ceremony, held on March 12th at the JW Marriott Grosvenor House in London, our company was among the main retailers in the world (Amazon, Tesco, H&M, The Body Sho, Sainsbury). The ceremony awarded the Italian excellence in innovation and creativity during the critical situation that our Country is facing.

The Natuzzi Augmented Store is currently available in the flagship stores in Madison Avenue, New York, and Tottenham Court Road, London. The new Augmented Store reduce our store inventory, shorten the time it takes for purchase decisions and increase the conversion rate from shopping to buying.  It will be installed in all the most important stores around the world.

 

 

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