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Natuzzi Revive at the "Trulli": innovation joins tradition

Natuzzi Revive is part of an exclusive product placement in the timeless atmosphere of the “Trulli” in Alberobello, Puglia.

Natuzzi Revive is part of an exclusive product placement in the timeless atmosphere of the “Trulli” in Alberobello, Puglia. The project was inspired by the concept of “Be-Disconnected”, a new way of living ensured by the unique comfort and technology of Natuzzi Revive. These reclining chairs allow you to disconnect from the outside world and reconnect with your inner self, giving a general sense of well-being.

Located inside one of the enchanting “Trulli”, the “Revive Disconnection Area” is an invitation to pause and forget distraction and stress. It is one of the main attractions of the “Alberobello Light Festival (July 4th – August 2nd), an event that enlivens Alberobello's old town center, a UNESCO World Heritage Site. Every night, shafts of light paint with colors these conical-roofed ancient buildings, an evocative atmosphere that becomes even more unique thanks to the placement of the Natuzzi Re-Vive products.

Alberobello has a special meaning for Natuzzi: it is the symbol of Puglia, a region that is part of the DNA of the brand, inspiring every collection. For this reason Natuzzi is the main sponsor of the event. This product placement, characterized by products with an high level of modernity, matches perfectly with the unique setting of the “Trulli”, showing how innovation and tradition can be combined harmoniously.

 

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